In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native GFlorence. Having spent years working in London’s Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans
1940′s
Faced with a shortage of standard materials during the difficult years of Facist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The “Bamboo Bag” is introduced, becoming one of the first of Gucci’s many ionic products. A favorite of royalty and celebrity alike, the bag is still available today.
1950′s
During the 1950′s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.
Guccio Gucci dies in 1953. His sons Aldo, Vasco, Ugo and Rodolfo take over the business.
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